Just about everyone loves Japan, and for good reason. Good food, gorgeous scenery, amazing technology, impeccable manners- and don’t even get me started on the fascinating blend of modern and traditional culture. It’s an intriguing country, so it’s no wonder that a lot of people are in awe of it.

And with the steady approach of Japan’s famed cherry blossom season, this admiration is going to be all the more obvious.

Here’re five J-Vloggers you should check out if you’re interested in Japan:

Rachel and Jun

Possibly one of the, if not the most subscribed to J-Vloggers on YouTube, Rachel and Jun are an international American-Japanese couple based in Japan. As such, this adorable pair have many videos that surround cultural differences. Their work isn’t limited to just one subject matter, however. Rachel and Jun also produce the occasional skit, and a lot travel and Japanese language learning videos.

It’s hard not to be drawn to Rachel’s cheerful, bubbly personality and Jun’s quiet yet friendly aura.

Abroad in Japan

Now known as that grumpy British guy who got rudely awoken by a North Korean missile, Chris Broad is a popular J-Vlogger who often produces videos about travel, culture and Japanese language learning. While his work tends to take a rather educational standpoint, they never fail to entertain thanks to his dry, sarcastic sense of humour. In other words, Chris makes learning fun. The fact that he shows real potential in hosting his own TV travel program is another plus.

Check him out if you’re keen on learning more about Japan.

Sharmander & Sharla in Japan

From lifestyle to beauty to travel and culture, Sharla’s channels have a little bit of everything to cater to just about everyone. A popular J-Vlogger in Japan, Sharla is a sweet, even-tempered YouTuber who gained recognition through her well-made, often informational videos. And thanks to her rather extensive stay in Japan (she lived there for years!), she has plenty of tidbits to share with everyone.

Bonus: Sharla has moved to South Korea, so pretty soon you’ll have plenty of K-Vlogs to watch too!

That Japanese Man Yuta

Like the name suggests, Yuta is a native Japanese man. Unlike Rachel, Jun, Sharla and Chris, however, his videos largely comprise of street interviews, the majority of which take place in Tokyo. He mainly interviews native Japanese people, but also has a healthy amount of interviews with foreigners, half Japanese and other people from different walks of life. Thoughtful, calm and intelligent, Yuta’s videos grant outsiders a look into life in Japan.

Among the topics that can be found on his channel are Japanese culture, racism, dating, Japanese language learning and general everyday life in Japan.

Find Your Love in Japan

Nobita is another native Japanese man, and like Yuta, his videos are primarily made up of street interviews. However, unlike Yuta, the main focus of his channel is dating. This was due to his attempt to encourage foreigners to try out dating in Japan. Was, because he has been branching out into different topics over recent months. These new topics can range from heavyweights like racism to politics to religion; Nobita is not shy about discussing controversial topics.

When he is not making videos, he is dedicated to his job in teaching Japanese to foreigners.

Melissa Kartini
Nuffnang Community Team


We’re into the 3rd issue of our e-magazine, “Crunch“, and we’re proud to present our featured talent(s) of the month: Malaysian Flavours! Comprised of Summerkid and Summergirl, this adorable couple are Malaysian food and travel bloggers- which is good news for everyone, I’d have to say.

I mean, what Malaysian doesn’t love food? And of course, who wouldn’t want a chance to broaden their horizons?

And in light of Chinese New Year, we’re here to nudge you over to their special CNY post:

CNY Feast 2018 in Kuala Lumpur/Selangor

Here, you’ll be given 14 mouthwatering restaurant recommendations for your CNY needs.

So what are you waiting for? Check them out now!

Show your love and appreciation for Malaysian Flavours by following their:

Blog || Facebook || Instagram

Melissa Kartini
Nuffnang Community Team

To read this on the magazine, click here

Disclaimer: This article is an excerpt from the third issue of our e-magazine, Crunch.

With Valentine’s Day just around the corner, we cannot help but to be in the mood for love. During this cheesy, affection-filled season, is your business showing enough love to your One True Love, your customers?

In this article, we are going to be your business’ love doctor to help you woo your customers and make them yours. Just like winning the heart of your crush, showing love does not have to be through grand gestures. Sometimes all it takes is the simplest act of kindness. And as a brand building a relationship with your customers, it is crucial for you to understand them.

1. Talk the talk, walk the walk

trend report screenshot 1

Source: Traveloka Malaysia Youtube

A heartwarming video done by Traveloka Malaysia for a Chinese New Year initiative. It shows the lengths a mother would go to for her child(ren).

Almost every relationship advice article emphasises that communication via the correct medium is the key to a healthy relationship. For example, face-to-face communication is always more effective than text messaging for getting the message across.

The same concept applies to brands, which is why knowing how to convey your message through the correct medium on social media is important. The way you send your brand message across helps to “humanise” your brand.

One of the best performing content across social media is videos. This is simply because everyone likes a good story that impacts them on an emotional level. Not only do videos deliver messages more meaningfully, they can also help illustrate your company’s vision to your customers. Best of all, videos are the most memorable content available, so this could make your brand unforgettable.

2. Quality over quantity

trend report screenshot 2

Source: Innisfree Malaysia Facebook

On the top, a giveaway done by Innisfree Malaysia on their
Facebook page. It features a video of their new product.

Just like spending time with your significant other over dinner, it is also important to spend engaging quality time with your customers. As a brand, holding events or even spending time on social media to analyse what your customers enjoy most about your brand would help you understand them. Through this, you can continuously work on improving your products and services.

Another engaging way is hosting giveaways. As Malaysians, we love receiving free stuff. And who better to present gifts to than your customers who have been supporting you all this time?

Not only would customers be further informed on the features of your latest product, it will also create buzz and augment your online brand presence.

3. Ask for feedback

trend report screenshot 4

Source: Icona Square

In every healthy relationship, constructive feedback is needed to improve both yourself and the relationship. Similarly with brands, communication and receiving feedback from customers will provide insight into ways to enhance your product.

A few big brands have been jumping onto the Instagram Story poll bandwagon as it’s an effective way to reach customers for instant feedback. Even answers to simple questions like “Which product do you prefer?” can go a long way.

This initiative also shows that you truly care about your customers and want to do what you can to make them satisfied and happy.

4. “Honesty is the best policy.”

trend report screenshot 5

Source: TOP Detergent Malaysia Facebook

An example of TOP Detergent Malaysia replying to their
followers’ comments on their Facebook page.

As predictable and cliché as it sounds, we can’t deny that honesty is the foundation of any relationship. Likewise, customers will naturally form a bond of trust with brands that keep their word. Even the simplest act of owning up to a mistake by apologising could help you gain trust and recognition from your customers.

There are many cases where a customer left negative feedback on the brand’s Facebook page, but the brand either ignored the message completely or simply deleted it. Instead of brushing it off, own up to your mistakes and you might even earn more respect.

Trend Report 1

Photo credit to our Community member @charliecmh

At the end of the day, we want to feel loved and appreciated by our loved ones. So do customers- and as a brand, you should show your appreciation by prioritising them. Such good conduct would lead to a stellar reputation, and news of which would inevitably spread through word of mouth. It’s the little things that count in the big picture.

So this Valentine’s Day, go on and take our advice- you might just win the hearts of your customers!

If you would like to have more advice on how to show your love to your customers, you can always reach out to us at and we will try our best to help!

Happy Valentine’s Day!

This report is brought to you by Meagan Tan

For more interesting content like this one, do check out the third issue of “Crunch” here

Melissa Kartini
Nuffnang Community Team

Careen Tan-2

It’s the beginning of the year and our second issue of “Crunch” is out- and with it, our featured talent of the month! This time the title goes to the beautiful, equally ambitious Careen Tan of The White Atelier.

For a taste behind why we love her so much, feel free to peruse the following blog post.

We’re sure you’ll adore her as much as we do.

The Truth About Social Media

…is that what you see, isn’t always what you get.
…is that what you see, are the highlights of my life.
…is that what you see, is what I CHOOSE to show you.
Yes, guys. That’s the truth about social media. You may say, “Well yeah, I already knew about it. I knew everything that you mentioned above.”
We may all KNOW it, in our heads. But very often, whenever we scroll our Instagram feeds and Facebook timelines, we tend to forget all of that and be subconsciously influenced to think that whatever we see is how that person really is, how things really are, in real life.

Read More

Happy reading, Nuffnangers!

Show your love and appreciation for Careen by following her blog @careentan

Melissa Kartini
Nuffnang Community Team


Disclaimer: This article is an excerpt from our second issue of our e-magazine, Crunch.

preston-social media

Photo Credit to our ChurpChurp Alpha @prestonles

Is this situation familiar to you? You go to work and spend 8 hours on a laptop, go home, kick off your shoes, take a shower and then face another device yet again. In our fast-paced and quick-changing times, it is almost impossible to detox from social media. We always need to keep up with the why, the what and the how of the day or the week. Why do we do that?

When we think about the likes, the shares and the comments on pictures, they might come off as inconsequential but they actually matter. WHY? Because they are every element that make us human- they spell our addictions, our desires, our anxiety and our joy. All put together, they are essentially made up of two very basic neurochemicals in our brains, namely dopamine and oxytocin.

Dopamine creates the “WANT” reflex; desires which seek unpredictability and reward cues in us. Research actually found that people found it harder to resist tweeting than smoking! WOW.

The oxytocin in our brains on the other hand, is the “cuddle chemical” that is responsible for the feeling of trust in social media users. Did you know that 43% of Facebook users are more likely than other internet users to feel that people can be trusted?

Updating on social media

So why do people update their social media about themselves so very often?

One of the more prominent ways we portray ourselves is through things and they have to signify who we are. That would then create the intensity of how some people would feel for their favourite brands. Some research done in the past found that social media users have the same amount of psychological arousal to logos shown to them as to when they were shown a picture of a loved one or best friend.

If you like talking about yourself, why share a brand?

Many of us are unaware that we are hardwired to pass information around. Did you also know that 68% of people share the brands and things they love with people around them because it helps others perceive them and what they care for better? People share with others because they want to self-define, have self-fulfillment and to share the “causes”that they believe in. Hence, when creating content on social media about a product, it doesn’t have to cater to the masses but only to specific people.

While it is quite normal that your brand(s) would want product awareness to reach the masses, try consider targeting a certain age group, gender or even race that you would want to reach. Doing so will allow for the correct audience to react to your brand presence instead of an audience that your product does not cater to.

Using social media to your advantage


Photo Credit to our Nuffie @nicolevalerietan

There is just so much happening online. What should you keep track of?

Comments are an important and powerful assessment of the credibility of a product. Comments are also known as a “shared reality” as consumers shared how reading another’s response would help them understand their thought processes.

Your brand might have a few positive and negative comments from users and these can’t be controlled. So try considering that while negative comments do exist, they have already created interactions and talk about the product(s) you are offering!

One key takeaway for you and your brand is that you have now created a platform for discussion among your users that you can use for your benefit – product improvement!

2. Selfies
Selfies are the “in thing” right now and rightly so. “Why?” you may wonder. It is because humans in general pay attention to a person’s facial features more than anything else in a picture. When a picture has someone’s face in it, it is 38% more likely to receive likes and 32% more likely to receive comments.

If you want to focus on brand advocacy, then a selfie or a photo with both a person (the influencer) and the product would work best. However, it is recommended to avoid “in your face” hard sell product placement that is off tangent to the influencer’s organic content, otherwise it might have a negative response instead.

3. Nostalgia
Nostalgia is a universal feeling that we all can relate to. When people think about a past experience or a good time they had, they are more willing to spend on products that represent that time frame of their life.

How can you use this to your advantage? Try selling your product with a throwback post about how it was used during a significant time of an influencer’s life and how that would make it best for future use. Another way nostalgia plays an important role can be through touching on experiences that your target market might share with someone they look up to, e.g., influencers. An experience from childhood times, a community event or even a personal life experience.

4. Colour Usage
Are you one of those marketers who fancy adding just about any colour to your ads? Maybe you’ll reconsider this as many consumers make decisions based on the colours portrayed alone. A brand should pick colours that support the personality they want to portray through their products.

Some colour pairings for your consideration: blue, to represent calmness and innocence; mint green, to give the feeling of freshness; and red, to reinforce boldness.

5. Emotional Triggers
There are just so many tricks used as conversation starters when a conversation takes place face-to-face, so why not through an ad as well? Brands can consider using humour in comment replies, photos and video captions. Humour shows enthusiasm that brands put into their products and has been shown to drive social media engagement as it appears to be more engaging as well.

Take for example Wendy’s Twitter account that replies to countless customers’ tweets with so much humour that it often goes viral! A small gesture goes a long way, so next time you see a fan’s tag, take notice and put aside time to reply.

Whether you are a client, an influencer doing branded content, or even just participants of the social media community, you are always an active participant instead of a silent listener, so make it count.

Written by Samantha Keo

If you need any help in creating ideas for your campaigns for the new year, you can reach out to us at and we will be more than happy to advise you!

For more interesting content like this one, do check out the second issue of “Crunch” here

Melissa Kartini
Nuffnang Community Team


Remember when slim designs were all the rage? When those burst forth, other mobile companies started to follow suit till it reached the point that they are now the norm. Expected, even. As far as new trends go, however, it seems as though borderless displays are among the latest to hit the tech streets.

If you’ve yet to notice this, then allow me to ease you into it, starting with Huawei’s Nova 2i.

It defines elegance


If there is one feature the Nova 2i has that immediately stands out at a glance, it is its near borderless design and in turn, FullView display. Sleek and sophisticated, the Nova 2i boasts smooth edges and a 5.9 inch display fitted into it. Much like its cousin, the Honor 7x, having it in your grasp can be likened to having a cinematic experience in your very hand. Aesthetic-wise, that is pretty sweet.

As largely visual creatures, the idea of pushing borders is an extremely welcome one.

Sharp, gorgeous graphics

By now, Huawei’s reputation with graphic aesthetics precedes itself, and for good reason. One need only take a gander at the Nova 2i to appreciate the clear, sharp graphics that it has been blessed with. In most cases, it is as though you are staring at a painting; unpixellated, bright and certainly not lacking in detail.

You have its 2160 x 1080 resolution to thank for that.

Two pairs of dual cameras


Are you familiar with the feeling of frustration when your smartphone camera produces a not so flattering picture of you? There is a reason for this. Most people in the world view their surroundings with a binocular vision, whereas smartphone cameras are stuck with the one eye they’ve got, and hence have monocular vision. In the simplest terms, this means cameras aren’t able to capture as complete a picture as our own pair of eyes can.

Of course, Huawei recognised and took the initiative to combat this problem. This is where the role of the other halves of the pair of cameras come in; they’re designed to lend more depth to your photographs, therefore enhancing their appeal.

Bokeh on the front and back


There is something incredibly attractive about the ever popular Bokeh feature, and for good reason. Focus is given to the object of your desire, and to subtly enhance this trait, the object’s immediate surroundings are softly blurred- often in an artistic, tasteful fashion. What makes the Nova 2i stand out in this aspect is that the Bokeh feature is boasted by both the front and rear cameras. More good news for photography fanatics, I believe.

What makes it an even more persuasive choice is how the Bokeh effect in the Nova 2i trends more so towards the natural side. An added plus.

Watermark feature

There is something to be said about the quality of the digital photographs a smartphone camera can produce if there is a watermark feature installed in the device. And when I said watermark, I meant a watermark indicating that the image was snapped by Huawei’s Nova 2i. That is the level of confidence Huawei has in its product; it has pride in how far it has come in the photography field, it is high time even more people know of it.

So if you want to show off your Nova 2i’s photographic capabilities, this is a way to do it. That said, you can also switch off this feature whenever you please.

Fingerprint reader on the rear

This is a common gripe that selfie addicts can relate to: the act of fumbling with your smartphone just so you could safely press the Capture button without accidentally dropping the device. In fact, this isn’t something that only selfie addicts experience- it’s something just about anyone who has even attempted a selfie has gone through.

What a joy it is to discover that this isn’t a problem with the Nova 2i. Ever insightful, Huawei went ahead and rid us of this minor annoyance by shifting the Capture button to the back of the smartphone. This particular piece of tech responds to your fingerprint; all it needs is a lil tap to snap your picture.

Long-lasting battery

While the Nova 2i is without Huawei’s popular fast-charging feature, the 3340mAh non-removable battery it is fitted with is able to hold its own without repeated charges throughout the day. The battery is able to last the entire 8-hour day at work and then some, leaving you with just enough power left over before you can reach for the charger at home. For the majority of us, that is all we need.


For more information, please visit and

Melissa Kartini
Nuffnang Community Team



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