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In case you’ve missed my post about it on Facebook, here it goes: for those of you who don’t already know, we at “Crunch” are giving our e-magazine its very own universe! Which means it’ll be getting its own website. How exciting is that?

Best of all, we want you to be a part of it.

We’re accepting submissions. Articles, videos, photographs, all sorts of creative work. For this round of submissions, we’re accepting those under the theme of “My First Time”.

This can be about anything. It can be about the first time you worked abroad, the first time you lost a friend, the first time you won an award, etc. As long as it fits the theme, we’re ready for your content!

So don’t waste time. Come along and join in on the fun!

How to submit?

  • For articles/images/videos/etc: simply email us at
  • For images and videos: you can post them on your Instagram account, and use the following tags #crunchbynuffnang and #MYFirstTime

The deadline? 

  • 27th April 2018

Psst. Have I mentioned that we’ll be publicizing your submissions on our Facebook and Instagram? I haven’t? Now I have ; )

We look forward to Crunching through your content!

You can also check out “Crunch” on Instagram at @crunchbynuffnang

Melissa Kartini
Nuffnang Community Team


You know a social media platform is huge when studies are done on it. According to a study on the tech giant, Facebook, Facebook users can be broadly categorised into four groups: Relationship Builders, Window Shoppers, Town Criers or Selfies.

Now, I say “broadly” because we humans are complex creatures that are not so easily pigeonholed into a single category. That said, out of all the labels available, we are most likely to mostly relate to just one.

Which one are you?

Relationship Builders


Relationship Builders refers to those who use Facebook as an extension of their offline lives. Much like how people used to pen letters and use landline telephones, this group of users use Facebook to strengthen their existing relationships with people.

They tend to post frequently, view a lot of pictures and videos, and comment on images and updates that others have shared. They are also the ones who tend to engage in conversations.

In their eyes, Facebook is not only a way for them to express a bit of love to their friends and family and vice versa, but also a way to do a bit of personal storytelling- again, for their friends and family.

Window Shoppers


Much like the name implies, Window Shoppers is essentially a term coined for those who simply lurk on Facebook. These people tend to use this platform out of social obligation. They very rarely share anything on their Facebook profiles, be it personal information, photos or updates. They don’t tend to do much liking or commenting either.

To them, Facebook is basically the modern, digital equivalent of people watching. They can check out the profiles of their loved ones and of course, find out more about their crush’s interests and relationship status.

All of that aside, they prefer to live their lives outside of Facebook. If anyone wishes to know how they are doing, they need to actually be around them to do it.

Town Criers


This group is similar to Window Shoppers in the sense that they don’t share much about their personal lives, if at all, and that they too prefer to live their lives outside of Facebook. That is where their similarities end, however.

Unlike Window Shoppers, the presence of Town Criers is almost palpable on Facebook. This is because they serve the role of “journalists”, activists and event organisers on the massively popular online platform. What this means is that they post information that they feel compelled to share with their friends and family.

These are the people who can be found posting about big issues, events and memes. Do they care about getting likes and comments, though? Nope. As long as they get to serve as town criers, they’re pretty content to keep doing what they’re doing. As you can imagine, their Facebook profiles are probably spammed with political posts come voting season.



Ah, the Selfies. This one probably needs very little explanation, but let’s get into it for the sake of being thorough.

The Selfies tend to use Facebook the same way Relationship Builders do – they post a lot of photos, updates and videos – but with one crucial difference. Instead of doing it to strengthen existing relationships, they do it to call attention to themselves. Their reason for doing so? It’s because they feel more energised and validated by the likes and comments they receive.

Sounds familiar? As it should. They’re the reason why essays upon essays have been written about the relationship between the growing narcissism in Millennials and social media.

Melissa Kartini
Nuffnang Community Team


Excited to have your own blog but don’t have a clue on what to do? Or have you been blogging for a while and wish to garner more readers?

The Internet is a big, big place and it definitely isn’t easy to stand out, but that doesn’t mean it’s impossible. There are plenty of successful bloggers out there to prove this. Here is a list of tips to help you on the way there:

Write for yourself first

The reason behind this is simple: when you write for yourself, you enjoy what you write and will therefore write more. If you’d like to blog seriously, then this simple practice will ensure that you will create content for a long time to come.

After all, it is much more enjoyable to write about what you want without trying to get readers.

Pick a niche

While there are successful blogs that cover a wide array of topics, it is much easier to stand out when you cater to a specific need. For example, instead of simply blogging about beauty products, you can blog about cruelty-free makeup or skincare meant for oily skin or Korean skincare.

When you cater to a specific need, you will attract an audience that will come to rely on you for their desired content. And in reference to the first point, make sure your chosen niche is something you’re passionate about!

Write in a clear, easy to understand way

Your post doesn’t have to be filled with bombastic words in order for it to be interesting. Often times it is simple, easy to understand language that engages an audience the most. If you think about it, it makes sense.

Time is fleeting. No one wants to spend their time trying to understand a post that is filled with words that look like they came directly from a thesaurus. By bogging down your readers with complex words, you run the risk of losing their interest and therefore their potential following. Keep it simple.

Listen to and understand your audience

One of the best ways to have a successful blog is by listening to and understanding your audience. Pay attention to what they like and what they do not like, the type of posts that attract their attention and do not, and take the time to read their comments. There are times when your readers may have a question that they’re dying for you to answer. If it’s feasible, take that opportunity to craft a blog post regarding that topic.

A happy audience is one that ensures your blog will strive.

Be consistent

One of the biggest traps that bloggers fall into is failing to be consistent. When it comes to blogging, the importance of being consistent cannot be stressed on enough.

Think of your blog as a platform that promises your readers something. With this promise, your readers will come to expect content from you on a regular basis. Blogs that have regular postings (generally 1-3 times a week is the sweet spot) tend to perform much better than those that are updated irregularly. They also tend to garner more readers more easily and steadily as well.

Share your knowledge

Don’t be stingy with what you know. This is the information age, where anything and everything can be found beneath your fingertips. So yes, don’t hold back on knowledge for a rainy day. Share it, and you will find that your blog traffic will increase.

With a good number of your readers coming from search engines, there’s an excellent chance that people visiting your blog are there to find out something they need to know.

Be patient

When it comes to blogging seriously, you have to be prepared for waiting for a very long time to see results. As stated at the start of the post, the Internet is a big, big place, and it therefore takes time to grow an audience. Which is why it’s incredibly important to love what you’re blogging about.

If you’re insanely lucky, you might get popular in just a few months. The most likely scenario, however, is that you’d have to wait for a few years to enjoy the returns for your hard work.

Write attractive headlines

In this fast-paced age of technology, people only have a split second to decide whether or not to read your article. While it might seem unnecessary to have an attention-grabbing headline when you’ve already crafted a beautiful post, it actually is essential. So make use of bold, powerful words that relay the content of your article in just a few words. Don’t underestimate the power of an attractive headline.

It is your headline that makes or breaks your post. If you have a dull one, people are unlikely to click on your post and will therefore render your efforts useless.

Improve your photography skills

We humans are highly visual creatures, guilty as charged. We’re much more likely to click on an article and stay engaged in it if it was gorgeous visuals. Photographs, graphics, the works. This is why it would be to your advantage to hone your photography skills.

You don’t have to buy expensive equipment. All you have to do is practice, practice, practice. Learn how to create lovely flat lays. Utilise as much natural light as possible. Make use of what you have around you. Something as unassuming as an old dress could make a pretty background for a flat lay.

Make it worth sharing

Blog posts that tend to get shared are either humorous and fun or helpful and informative. If your talent lies more in sharing your knowledge and expertise, then it would be best to create content that reflect just that. People love sharing articles that interest them, so make sure that the content you create are worth referencing. You can increase your noteworthiness by backing your post with research.

Melissa Kartini
Nuffnang Community Team


Just about everyone loves Japan, and for good reason. Good food, gorgeous scenery, amazing technology, impeccable manners- and don’t even get me started on the fascinating blend of modern and traditional culture. It’s an intriguing country, so it’s no wonder that a lot of people are in awe of it.

And with the steady approach of Japan’s famed cherry blossom season, this admiration is going to be all the more obvious.

Here’re five J-Vloggers you should check out if you’re interested in Japan:

Rachel and Jun

Possibly one of the, if not the most subscribed to J-Vloggers on YouTube, Rachel and Jun are an international American-Japanese couple based in Japan. As such, this adorable pair have many videos that surround cultural differences. Their work isn’t limited to just one subject matter, however. Rachel and Jun also produce the occasional skit, and a lot travel and Japanese language learning videos.

It’s hard not to be drawn to Rachel’s cheerful, bubbly personality and Jun’s quiet yet friendly aura.

Abroad in Japan

Now known as that grumpy British guy who got rudely awoken by a North Korean missile, Chris Broad is a popular J-Vlogger who often produces videos about travel, culture and Japanese language learning. While his work tends to take a rather educational standpoint, they never fail to entertain thanks to his dry, sarcastic sense of humour. In other words, Chris makes learning fun. The fact that he shows real potential in hosting his own TV travel program is another plus.

Check him out if you’re keen on learning more about Japan.

Sharmander & Sharla in Japan

From lifestyle to beauty to travel and culture, Sharla’s channels have a little bit of everything to cater to just about everyone. A popular J-Vlogger in Japan, Sharla is a sweet, even-tempered YouTuber who gained recognition through her well-made, often informational videos. And thanks to her rather extensive stay in Japan (she lived there for years!), she has plenty of tidbits to share with everyone.

Bonus: Sharla has moved to South Korea, so pretty soon you’ll have plenty of K-Vlogs to watch too!

That Japanese Man Yuta

Like the name suggests, Yuta is a native Japanese man. Unlike Rachel, Jun, Sharla and Chris, however, his videos largely comprise of street interviews, the majority of which take place in Tokyo. He mainly interviews native Japanese people, but also has a healthy amount of interviews with foreigners, half Japanese and other people from different walks of life. Thoughtful, calm and intelligent, Yuta’s videos grant outsiders a look into life in Japan.

Among the topics that can be found on his channel are Japanese culture, racism, dating, Japanese language learning and general everyday life in Japan.

Find Your Love in Japan

Nobita is another native Japanese man, and like Yuta, his videos are primarily made up of street interviews. However, unlike Yuta, the main focus of his channel is dating. This was due to his attempt to encourage foreigners to try out dating in Japan. Was, because he has been branching out into different topics over recent months. These new topics can range from heavyweights like racism to politics to religion; Nobita is not shy about discussing controversial topics.

When he is not making videos, he is dedicated to his job in teaching Japanese to foreigners.

Melissa Kartini
Nuffnang Community Team


We’re into the 3rd issue of our e-magazine, “Crunch“, and we’re proud to present our featured talent(s) of the month: Malaysian Flavours! Comprised of Summerkid and Summergirl, this adorable couple are Malaysian food and travel bloggers- which is good news for everyone, I’d have to say.

I mean, what Malaysian doesn’t love food? And of course, who wouldn’t want a chance to broaden their horizons?

And in light of Chinese New Year, we’re here to nudge you over to their special CNY post:

CNY Feast 2018 in Kuala Lumpur/Selangor

Here, you’ll be given 14 mouthwatering restaurant recommendations for your CNY needs.

So what are you waiting for? Check them out now!

Show your love and appreciation for Malaysian Flavours by following their:

Blog || Facebook || Instagram

Melissa Kartini
Nuffnang Community Team

To read this on the magazine, click here

Disclaimer: This article is an excerpt from the third issue of our e-magazine, Crunch.

With Valentine’s Day just around the corner, we cannot help but to be in the mood for love. During this cheesy, affection-filled season, is your business showing enough love to your One True Love, your customers?

In this article, we are going to be your business’ love doctor to help you woo your customers and make them yours. Just like winning the heart of your crush, showing love does not have to be through grand gestures. Sometimes all it takes is the simplest act of kindness. And as a brand building a relationship with your customers, it is crucial for you to understand them.

1. Talk the talk, walk the walk

trend report screenshot 1

Source: Traveloka Malaysia Youtube

A heartwarming video done by Traveloka Malaysia for a Chinese New Year initiative. It shows the lengths a mother would go to for her child(ren).

Almost every relationship advice article emphasises that communication via the correct medium is the key to a healthy relationship. For example, face-to-face communication is always more effective than text messaging for getting the message across.

The same concept applies to brands, which is why knowing how to convey your message through the correct medium on social media is important. The way you send your brand message across helps to “humanise” your brand.

One of the best performing content across social media is videos. This is simply because everyone likes a good story that impacts them on an emotional level. Not only do videos deliver messages more meaningfully, they can also help illustrate your company’s vision to your customers. Best of all, videos are the most memorable content available, so this could make your brand unforgettable.

2. Quality over quantity

trend report screenshot 2

Source: Innisfree Malaysia Facebook

On the top, a giveaway done by Innisfree Malaysia on their
Facebook page. It features a video of their new product.

Just like spending time with your significant other over dinner, it is also important to spend engaging quality time with your customers. As a brand, holding events or even spending time on social media to analyse what your customers enjoy most about your brand would help you understand them. Through this, you can continuously work on improving your products and services.

Another engaging way is hosting giveaways. As Malaysians, we love receiving free stuff. And who better to present gifts to than your customers who have been supporting you all this time?

Not only would customers be further informed on the features of your latest product, it will also create buzz and augment your online brand presence.

3. Ask for feedback

trend report screenshot 4

Source: Icona Square

In every healthy relationship, constructive feedback is needed to improve both yourself and the relationship. Similarly with brands, communication and receiving feedback from customers will provide insight into ways to enhance your product.

A few big brands have been jumping onto the Instagram Story poll bandwagon as it’s an effective way to reach customers for instant feedback. Even answers to simple questions like “Which product do you prefer?” can go a long way.

This initiative also shows that you truly care about your customers and want to do what you can to make them satisfied and happy.

4. “Honesty is the best policy.”

trend report screenshot 5

Source: TOP Detergent Malaysia Facebook

An example of TOP Detergent Malaysia replying to their
followers’ comments on their Facebook page.

As predictable and cliché as it sounds, we can’t deny that honesty is the foundation of any relationship. Likewise, customers will naturally form a bond of trust with brands that keep their word. Even the simplest act of owning up to a mistake by apologising could help you gain trust and recognition from your customers.

There are many cases where a customer left negative feedback on the brand’s Facebook page, but the brand either ignored the message completely or simply deleted it. Instead of brushing it off, own up to your mistakes and you might even earn more respect.

Trend Report 1

Photo credit to our Community member @charliecmh

At the end of the day, we want to feel loved and appreciated by our loved ones. So do customers- and as a brand, you should show your appreciation by prioritising them. Such good conduct would lead to a stellar reputation, and news of which would inevitably spread through word of mouth. It’s the little things that count in the big picture.

So this Valentine’s Day, go on and take our advice- you might just win the hearts of your customers!

If you would like to have more advice on how to show your love to your customers, you can always reach out to us at and we will try our best to help!

Happy Valentine’s Day!

This report is brought to you by Meagan Tan

For more interesting content like this one, do check out the third issue of “Crunch” here

Melissa Kartini
Nuffnang Community Team



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