Hey Nuffnangers, 2014 has been a year to remember for us! From having super awesome events to meeting new Nuffnangers along the way :)

Even though, there were some ups and downs along the way, we want to thank you Nuffnangers for the endless support we have received from you awesome people in the past 12 months. Without our beloved Nuffnangers, Nuffnang would not have been what it is today and for that, we want to say THANK YOU SO MUCH!

We want to welcome 2015 with a bang but first here’s what went down this year :D

Nuffnang 7 th Birthday Bash 

Nuffnang turned 7 in 2014 and it is another milestone which was achieved thanks to all the support our awesome Nuffnangers :) So, what other way to celebrate this special occasion than to party 007 style!

Photo Credits:

Talking about how times flies, Mr Stickman is now in primary one! *oh boy, going to school already?*

Fotor03289129Recap 2014 images NNBB007

Another awesome celebration was thrown to celebrate his 7th birthday! Want to know how did Mr Stickman’s James Bond theme party went down? Read it all here! Don’t forget to check our Nuffnang Official Facebook for all the pictures. #NuffnangIs007



The one and only Jersey Boys were here in KL to WOW the audience with songs such as “Beggin’, Can’t Take My Eyes Off You”, “December 1963 (Oh What A Night)”, “Walk Like A Man”, “Bye Bye Baby (Baby Goodbye)”, “Sherry”, “Big Girls Don’t Cry” and many more!




Nuffnang in collaboration with Milestones Productions gave away tickets to our Nuffnangers to enjoy a night of amazing performances.


All thanks to Milestones Productions as well who brought Jersey Boys to perform live in Istana Budaya from 15th til 27th April 2014, Milestones Productions came on board for Nuffnang007 Birthday Bash as well by giving away 2 pairs of tickets to catch the show live in KL!

First Ever Nuffnang Lovin’ 

first nuffnang lovin

We also had our first ever Nuffnang Lovin’ at Aloft KL Sentral W xyz Bar in April. Nuffnang Lovin’ is a platform for Nuffnangers to meet new people.

Recap 2014 images NNLovin

It is an event specially organized for Nuffnangers who are constantly on a lookout to try new things and meet new people. Click here to take a look at the activities for the night. #NuffnangLovin’


Nuffnang Raya Open House

#NNRaya Open House 2014

It’s Raya season again and for this year, we decided to have our very first #NNRaya Open House 2014! We invited our bloggers so that we can spend quality time as well to celebrate the festivities :D Wanaka the Bungalow was kind enough to let us have our #NNRaya Open House 2014. Our very first #NNRaya Open House 2014 was visited by almost 200 people where there were awesome food and exciting games for all to enjoy!

#NNRaya Open House 2014 2

It was a gathering for Nuffnangers to get together and celebrate this great day! Want to know how it went, click here to find out more about #NNRaya Open House 2014.

Check out our #NNRaya Open House 2014 video as well:



We had out very first experience in complete darkness! We had our second Nuffnang Lovin’ at Dialogue in the Dark in The School, Jaya One.

Recap 2014 images DiD

Our bloggers were invited to not only dine in the dark but to also experience darkness at another level where we were guided through the whole of Malaysia J Show some support by visiting Dialogue in the Dark’s website and their Facebook page as well!


Bloggerati 2014


Bloggerati by Nuffnang was established in 2013 as the talent agency division of Malaysia and in August of 2014, Bloggerati MY was launched!

Nuffnang works with top bloggers closely to help them manage brand partnerships, media relations and professional guidance for further development :)

Check out the Bloggerati video:

You can find out more about your favourite top blogger and more details at Bloggerati by Nuffnang



#NNPremiereScreening 2014

The movie relay continues in 2014. Nuffnang managed a total of 53 screenings this year! We know you guys love movie nights, after all movie nights are extra special when you watch em with the other Nuffnangers! :)

We promise to bring you something bigger in 2015, so, just sit back and relax while we bring and wait for great news from us. #NNPremiereScreening



Laugh Malaysia By Harith Iskander

Laugh MY Talents

We were super excited to be announced as the official social media partner for “To Know Malaysia is to.. Laugh Malaysia!”

Laugh Malaysia community bloggers

Our bloggers got the chance to enjoy a laugh-filled night with the one and only Harith Iskander and moral of the story is that we can always laugh to make our day that much better! :)

Click here to find out more about Harith Iskander and his International tour.


The Maze Challenge Asia 2014 

Our bloggers from Singapore, Thailand, Philippines, Australia and Malaysia had the chance to find out what it’s like to get lost in the BIGGEST maze Malaysia has seen til now!

The Maze Challenge Asia - visual for sharing 1

Nuffnang bloggers had the experience of their lives when they flew in to race through The Maze Challenge . Nuffnang bloggers VS The #Maze Asia, who do you think won?

Here’s a hint, check out the pictures of our finishers below :P

The Maze



NuffiesXmas 2014




Tis the season to be jolly where our Nuffies embraced it fully by having a #NuffieXmasDeco competition where Nuffies went all out to decorate their workspace to fit the yuletide season. Who do you think had the best design overall? :)


Not to forget our #NuffieXmas2014 Party!


Recap 2014 images NuffieXmas


The Nuffies were having a jolly Christmas celebration in children attire, there was gift exchanging aka secret santa and food, lots and lots of food specially made by the Nuffies as well :D



With all the mishaps happening in the year 2014, our hearts and prayers go out to all those who were affected by these series of unfortunate events.


We pray for 2015 to be a better year for everyone.

Recently, Nuffnang showed that #NuffnangCares by teaming up with MERCY Malaysia to share the news for the flood relief donation drive.


Check out MERCY Malaysia for details on how you can help out the flood victims.

With the misfortunes happening, Nuffnang hopes we can all keep everyone in our thoughts this year.

Here’s to an awesome 2015 to come! Many plans are in the making for 2015 so keep an eye out for them :)

Not to forget, if you want to see all the happenings from Nuffnang, you can always head over to our Instagram, Facebook and Twitter!




Best regards,

The Nuffnang Team

Jack Saw
Nuffnang Community Team

Hello Everyone,

Today, as I was updating my personal plans for 2015, I received news that misinformation about Nuffnang, one of Netccentric’s core businesses, has been spreading on social media.

I’m intrigued by the sudden interest in the financial aspects of our businesses, especially as we count down to the New Year, and thought it presented a WONDERFUL OPPORTUNITY to share, with those interested, MORE!

All information that I’m sharing with you today is publicly available, but the purpose of this clarification is to tell you WHERE to look. ☺

What is Netccentric?

Netccentric is the group of businesses that both Timothy Tiah and I founded in 2006. We started it with S$65,800.

  1. We have offices in Singapore, Malaysia, Thailand, Philippines, Australia, China and the UK.
  2. We have about 200 full-time employees.
  3. Netccentric has over a dozen social media-related subsidiaries including: Nuffnang, ChurpChurp, Ripplewerkz, Reelity.TV and, mobile blogging application, Dayre.
  4. We have not received any outside funding.
  5. We have no loans from banks or financial institutions.
  6. The company has grown organically using self-generated profits over the years.
  7. No further capital was injected, hence our paid up capital of Netccentric is still $65,800.

Below, is a simplified corporate organizational chart of our company.


Why talk about Netccentric when people are asking about Nuffnang?

Without doubt, Nuffnang is the most recognizable brand within the Netccentric group.

However, Nuffnang tells only one part of the story.

Because of how we have structured the companies, its financial health, and that of the group, can only be ascertained by understanding Netccentric Pte Ltd’s CONSOLIDATED group numbers.

WOW! Does that mean you are going to tell me how much Netccentric makes and has in the bank account?

Erm, no.

The group has a complicated structure with lots of accounting and reporting lines.

There is no requirement for the group to be audited, so we only have internal consolidated numbers, which are for internal consumption.

Then what are you going to give us!!!???

I will give you just a snapshot of our business’s performance in two key markets: Singapore and Malaysia. (A significant proportion of our revenue comes from five other countries BUT I’m happy to share our Singaporean and Malaysian figures.)

Netccentric, Nuffnang, now Nom Nom???

As I mentioned before, we have over a dozen subsidiaries, so it’s not easy to explain.

But, in Singapore and Malaysia, ALL REVENUE that we make for NUFFNANG AND CHURPCHURP, is billed through NOM NOM MEDIA.

We consider revenue from Churpchurp as relevant, because Nuffnang sells our influencers’ blogs, but Churpchurp handles all their other social media platforms. Revenue from Reelity.TV is negligible at this point, since it is a startup.

Nom Nom Media, the official digital media reseller for Nuffnang and ChurpChurp in Singapore and Malyasia, is a fully-owned subsidiary of Netccentric.

Put another way, Nom Nom Media is the sales agent of Nuffnang and ChurpChurp in Singapore and Malaysia.

Below is a chart that illustrates the relationship between Nom Nom, Nuffnang, ChurpChurp, and ReelityTV.


As you can see, all money received for influencer marketing campaigns is billed through Nom Nom Media. The profit we make, therefore, does not rely on one company, but all three together. At the same time, our cash in bank balances, should be a sum of all three and not one.

The numbers

Below a snapshot of the numbers. You’re welcome to purchase a full set from the official registries.

Revenue FY2013*

Nom Nom Media Malaysia- RM 10,894,902
Nom Nom Media Singapore- SGD 1,810,621

Profit FY2013*

Nom Nom Media Malaysia- RM 358,585
Nom Nom Media Singapore- SGD 69,787

Cash in bank as of 31 December 2013*

Nom Nom Media Malaysia-  RM 526,969
Nuffnang Malaysia- RM 157,338
ChurpChurp Media Malaysia- RM 226,928

Nom Nom Media Singapore- SGD 64,024
Nuffnang Singapore- SGD 26,899
Churpchurp Singapore- SGD45,421

*Numbers are based on 31 December 2013 accounts as audited by K J Tan & Co in Singapore and Ahmad Abdullah and Goh in Malaysia.

What about 2014?

2014 has been an extraordinary year for Netccentric.

We have seen GROUP CONSOLIDATED Revenues rise in excess of 25%! (I’m being conservative, because they are unaudited as yet.) Profits have seen EVEN BETTER growth.

All of this has been achieved on the back of a diversified business built on sound values and principles, a wonderful and dynamic young team, and our industry partners and clients.

Final note

Writing out this note at the end of the year with so much happening around us has left me in a pensive mood.

I am happy and proud of our achievements as a company, but all this must be taken in context of what is happening elsewhere.

I am proud that a staff-driven initiative for Malaysian flood relief has been executed on our Nuffnang Malaysian blog network just today. I do hope it will drive donations and awareness to our chosen partner charity, Mercy Malaysia.

In addition to that, I ask you all, to give a moment of prayer and thought for the families and loved ones of the victims on board Air Asia QZ8501.

I wish one and all, safe travels, a joyful New Year celebration with your families, and a splendid 2015.

Yours Sincerely,
Cheo Ming Shen
The Netccentric Group

Melissa Ng
Nuffnang Community Team

Since mid-December, heavy rainfall has led to floods happening in the East Coast of Malaysia. This affected the families and patrons of Terengganu, Kelantan and Kuantan but this flood has since worsened whereby it affected several other states in Malaysia. It has been reported that more than 200,000 people were forced to evacuate from their homes and it saddens us that the flood has already claimed 10 lives. The flood has devastated the lives of many and they are left without homes, food, drinking water and dry wearable clothes.

Flood situation worsens in north-east Malaysia


Flood destruction in Kelantan

Photo credits: The Star Online

Our hearts and prayers go out to all victims of the flood and we hope that you guys can help us aid those in need by donating to MERCY Malaysia Flood Relief Fund.


MERCY Malaysia is running a donation drive to raise funds for the flood victims. Please visit MERCY Malaysia Facebook page for more details on how you can donate and contribute in this life-saving effort.

Here are the other charities that you can donate to as well where they accept monetary and non-monetary donations:

They have mentioned the steps to take when donating as well.

Your effort in helping the flood victims would greatly be appreciated by many and by donating any amount, you are able to save the lives of those who are in need. All donations, monetary or items will be passed on to the victims soonest. Everyone, let’s help out our fellow Malaysians in need. We thank you all for your generosity because every single donation goes a long way!

Jack Saw
Nuffnang Community Team

“The Baker’s Wife: Prince’s and Castles… Why would you run away?

Cinderella: It’s not quite what I expected”

-          INTO THE WOODS (2015) 

Ever wanted to watch your favourite childhood Disney characters mashed into one movie where they cross paths and meet each other?

And to add to that, you get to watch them played by real life actors!

Join us at the #NNPremiereScreening of  the Golden Globe Nominated movie, #IntoTheWoods before the official release date on the 15th of January 2015. Read on to find out how to secure a pair of passes.




“Into the Woods” is a modern twist on the beloved Brothers Grimm fairy tales, intertwining the plots of a few choice stories and exploring the consequences of the characters’ wishes and quests.



This humorous and heartfelt musical follows the classic tales of Cinderella (Anna Kendrick), Little Red Riding Hood (Lilla Crawford), Jack and the Beanstalk (Daniel Huttlestone), and Rapunzel (MacKenzie Mauzy)—all tied together by an original story involving a baker and his wife (James Corden & Emily Blunt), their wish to begin a family and their interaction with the witch (Meryl Streep) who has put a curse on them.


Thanks to Walt Disney Studios Malaysia, Nuffnang will be giving away 25 pairs of exclusive passes. The details are as follows:

Date: 13th January 2015 (Tuesday)

Time: 9.20pm

Venue: GSC 1 Utama

Here’s what you have to do:

  1. Answer the question below:

“Who is your most favourite Disney character and why?”

(answer in no more than 50 words)

        2. Leave your answer in the comment section below.

        3. Remember to include your blog URL in your comment!

The submission deadline is by 12PM, 5th January 2015 (Monday).

Let’s have a very Disney adventure in Into The Woods!

But wait, the fun doesn’t stop here. We want to know what you think of the movie so write us a review and stand a chance to win a pair VIP Passes to our next #NNPremiereScreening of your choice. Tweet us at @NuffnangMY and link us your blog post together with the hashtag #IntoTheWoods

Terms and Conditions

1. This contest is open to all Nuffnangers only.
2. Your Blog URL must be included in your comment.
3. Screening tickets/passes are NOT to be given away as prizes.
4. RSVP is a must when you’ve received our invitation. Failure to do so will result in invites being passed on those in the waiting list.
5. These Terms & Conditions are subject to changes at any time without prior notice.

Samantha Tew
Nuffnang Community Team

NN-Repsonse-Banner-Sq-v21Nuffnang supports the blogging community in creating original content and engaging readers.

As the blogosphere is a largely unregulated ecosystem, there are numerous interpretations of a code of ethics and best practices.

There have been some discussions recently about these interpretations.

With a blogging community that spans 7 countries and over a million publishers, I believe we have a part to play too.

That part we have played everyday since inception. It is evident in the daily actions of our staff, and every communique we have sent out.

This, for the benefit of the wider public is how we operate.

1. Nuffnang encourages all our bloggers to declare if their post was sponsored

Nuffnang was the first in the industry more than five years ago to recommend heavily to our bloggers to mention ‘advertorial’ or ‘sponsored content’ in their posts.

  • We enforce this as best as we can to our bloggers as well as our clients. Our client servicing personnel are trained to educate brands on the potential negative impact on their brands when consumers find out that they have been misled by a review masked as an ad.
  • Our advertising operations staff, who communicate and deliver assignments to bloggers, do so through our automated admin system that states Nuffnang’s stance before they accept an assignment.
  • Finally, Talent Managers that manage the bloggers’ schedules host review sessions with our bloggers twice a year to ensure that our plans, decisions, ethos and processes are in-line with our bloggers.

This has been a position we have maintained throughout the years.

2. Nuffnang updates and presents blogger traffic through our built-in analytics tool

Every blogger that signs up with Nuffnang is required to put a Nuffnang ad unit code on their blog. This allows us to serve ads and more importantly, track their statistics in real-time.

Bloggers are able to login to their Nuffnang dashboard to receive assignments or analyse their traffic.

At the proposal stage, we share blogger profiles that reflect, based on past trends, a snapshot of the bloggers’ statistics. These profiles are updated every quarter. When the campaign is ongoing or has ended, Nuffnang then prepares a report that reflect the true statistics of the blog during the campaign period.

For further transparency, some of our partner agencies have exclusive access to real-time data that mirrors information that the bloggers see on their Nuffnang dashboards, on a platform we call “Nuffnang Insights.”

Example of how Nuffnang Insights look like when our partner agencies click on the blogger’s profile. The “Blog Traffic” portion is real-time and is the same data as reflected on the blogger’s dashboard. Note: Certain information have been masked to protect the blogger’s confidential information


Example of how a blogger sees his/her stats when he/she logs in the Nuffnang dashboard

3. Nuffnang pays our bloggers through an automated process

Upon successful delivery of their engagements, our bloggers are credited with their payments into their Nuffnang accounts. After which, they can choose to cash out if they have a minimum of $100 in their accounts.

When a blogger cashes out, it takes a minimum of two months wait time for bloggers exclusive to us, and up to four months for bloggers non-exclusive to us. The dates of crediting are automated from the moment they accept the assignment and bloggers are shown the dates for payment before they accept.

The average time taken for our clients to make payment us ranges from 90 to 160 days, but we pay out to our bloggers regardless if the client has made full payment.

What this means, is that for a blogger engaged by Nuffnang, payments that are delayed, if any, are most likely due to external factors like longer waiting times in cheque processing and postal delivery, not internal factors.

Nuffnang and its associate companies maintain a healthy cash in bank balance that is more than sufficient to pay out bloggers whose payments are due.

Example of screenshot of dates for cashouts

 4. Nuffnang does not exercise editorial control of our bloggers in any of their organic posts

Nuffnang recognises that a blogger’s authenticity is the very foundation of their influence. Their organic posts are what breathes life into their blog.

It is for this purpose that we NEVER exercise editorial control of our blogger’s organic posts.

They are the ones who conceptualise an article, write it, and eventually make the decision to post it.

They are the ones ultimately liable for their actions and words, not Nuffnang, therefore you might expect that they will resist any attempts to anyway.

I hope this post clarifies our internal position on this matter.

I recognise it is Christmas Eve and most people are busy doing last minute shopping and heading off for family dinners. I would like to take this opportunity to wish one and all a very Merry Xmas and Happy New Year in advance.

Ming Shen, Cheo

Denise Lee
Nuffnang Community Team

“Bryan Mills: There are things I have done in my life and I was always ready to face the consequences to protect my family.”

-          TAK3N (2015)

How does it feel when your past comes back to haunt you or worse… haunt your family?

Catch Bryan Mills as he tries to protect his daughter from his past enemies and find his wife’s murderer.

Join us at the #NNPremiereScreening of #Taken3 to see Bryan puts his spec-ops skills to use to protect those he loves.

TAK3N_1Sht CampB_8 January


Liam Neeson returns as ex-covert operative Bryan Mills, whose reconciliation with his ex-wife is tragically cut short when she is brutally murdered.


Consumed with rage, and framed for the crime, he goes on the run to evade the relentless pursuit of the CIA, FBI and the police.


For one last time, Mills must use his “particular set of skills,” to track down the real killers, exact his unique brand of justice, and protect the only thing that matters to him now – his daughter.


Thanks to 20th Century Fox, Nuffnang will be giving away 49 pairs of exclusive passes! The details are as follows:

Date: 6th January 2015 (Tuesday)

Time: 9.15PM

Venue: GSC Quill City Mall


Here’s what you have to do:

  1. Answer the question below:

“What would you do to protect your family?”

(answer in no more than 50 words)

       2.  Leave your answer in the comment section below.

       3.      Remember to include your blog URL in your comment!

The submission deadline is by 30th of December, 12PM.

Watch the trailer if you want to see Liam Neeson in action as a former Spec-Ops Operative.

But wait, the fun doesn’t stop here. We want to know what you think of the movie after watching it, so write us a review and stand a chance to win a pair VIP Passes to our next #NNPremiereScreening of your choice. Tweet us at @NuffnangMY and link us your blog post together with the hashtag #Taken3

Terms and Conditions

1. This contest is open to all Nuffnangers only.
2. Your Blog URL must be included in your comment.
3. Screening tickets/passes are NOT to be given away as prizes.
4. RSVP is a must when you’ve received our invitation. Failure to do so will result in invites being passed on those in the waiting list.
5. These Terms & Conditions are subject to changes at any time without prior notice.

Samantha Tew
Nuffnang Community Team

Instagram @Nuffnang

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