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Hello Everyone,

Today, as I was updating my personal plans for 2015, I received news that misinformation about Nuffnang, one of Netccentric’s core businesses, has been spreading on social media.

I’m intrigued by the sudden interest in the financial aspects of our businesses, especially as we count down to the New Year, and thought it presented a WONDERFUL OPPORTUNITY to share, with those interested, MORE!

All information that I’m sharing with you today is publicly available, but the purpose of this clarification is to tell you WHERE to look. ☺

What is Netccentric?

Netccentric is the group of businesses that both Timothy Tiah and I founded in 2006. We started it with S$65,800.

  1. We have offices in Singapore, Malaysia, Thailand, Philippines, Australia, China and the UK.
  2. We have about 200 full-time employees.
  3. Netccentric has over a dozen social media-related subsidiaries including: Nuffnang, ChurpChurp, Ripplewerkz, Reelity.TV and, mobile blogging application, Dayre.
  4. We have not received any outside funding.
  5. We have no loans from banks or financial institutions.
  6. The company has grown organically using self-generated profits over the years.
  7. No further capital was injected, hence our paid up capital of Netccentric is still $65,800.

Below, is a simplified corporate organizational chart of our company.

chart

Why talk about Netccentric when people are asking about Nuffnang?

Without doubt, Nuffnang is the most recognizable brand within the Netccentric group.

However, Nuffnang tells only one part of the story.

Because of how we have structured the companies, its financial health, and that of the group, can only be ascertained by understanding Netccentric Pte Ltd’s CONSOLIDATED group numbers.

WOW! Does that mean you are going to tell me how much Netccentric makes and has in the bank account?

Erm, no.

The group has a complicated structure with lots of accounting and reporting lines.

There is no requirement for the group to be audited, so we only have internal consolidated numbers, which are for internal consumption.

Then what are you going to give us!!!???

I will give you just a snapshot of our business’s performance in two key markets: Singapore and Malaysia. (A significant proportion of our revenue comes from five other countries BUT I’m happy to share our Singaporean and Malaysian figures.)

Netccentric, Nuffnang, now Nom Nom???

As I mentioned before, we have over a dozen subsidiaries, so it’s not easy to explain.

But, in Singapore and Malaysia, ALL REVENUE that we make for NUFFNANG AND CHURPCHURP, is billed through NOM NOM MEDIA.

We consider revenue from Churpchurp as relevant, because Nuffnang sells our influencers’ blogs, but Churpchurp handles all their other social media platforms. Revenue from Reelity.TV is negligible at this point, since it is a startup.

Nom Nom Media, the official digital media reseller for Nuffnang and ChurpChurp in Singapore and Malyasia, is a fully-owned subsidiary of Netccentric.

Put another way, Nom Nom Media is the sales agent of Nuffnang and ChurpChurp in Singapore and Malaysia.

Below is a chart that illustrates the relationship between Nom Nom, Nuffnang, ChurpChurp, and ReelityTV.

Relationship

As you can see, all money received for influencer marketing campaigns is billed through Nom Nom Media. The profit we make, therefore, does not rely on one company, but all three together. At the same time, our cash in bank balances, should be a sum of all three and not one.

The numbers

Below a snapshot of the numbers. You’re welcome to purchase a full set from the official registries.

Revenue FY2013*

Nom Nom Media Malaysia- RM 10,894,902
Nom Nom Media Singapore- SGD 1,810,621

Profit FY2013*

Nom Nom Media Malaysia- RM 358,585
Nom Nom Media Singapore- SGD 69,787

Cash in bank as of 31 December 2013*

Nom Nom Media Malaysia-  RM 526,969
Nuffnang Malaysia- RM 157,338
ChurpChurp Media Malaysia- RM 226,928

Nom Nom Media Singapore- SGD 64,024
Nuffnang Singapore- SGD 26,899
Churpchurp Singapore- SGD45,421

*Numbers are based on 31 December 2013 accounts as audited by K J Tan & Co in Singapore and Ahmad Abdullah and Goh in Malaysia.

What about 2014?

2014 has been an extraordinary year for Netccentric.

We have seen GROUP CONSOLIDATED Revenues rise in excess of 25%! (I’m being conservative, because they are unaudited as yet.) Profits have seen EVEN BETTER growth.

All of this has been achieved on the back of a diversified business built on sound values and principles, a wonderful and dynamic young team, and our industry partners and clients.

Final note

Writing out this note at the end of the year with so much happening around us has left me in a pensive mood.

I am happy and proud of our achievements as a company, but all this must be taken in context of what is happening elsewhere.

I am proud that a staff-driven initiative for Malaysian flood relief has been executed on our Nuffnang Malaysian blog network just today. I do hope it will drive donations and awareness to our chosen partner charity, Mercy Malaysia.

In addition to that, I ask you all, to give a moment of prayer and thought for the families and loved ones of the victims on board Air Asia QZ8501.

I wish one and all, safe travels, a joyful New Year celebration with your families, and a splendid 2015.

Yours Sincerely,
Cheo Ming Shen
CEO
The Netccentric Group

Melissa Ng
Nuffnang Community Team

Since mid-December, heavy rainfall has led to floods happening in the East Coast of Malaysia. This affected the families and patrons of Terengganu, Kelantan and Kuantan but this flood has since worsened whereby it affected several other states in Malaysia. It has been reported that more than 200,000 people were forced to evacuate from their homes and it saddens us that the flood has already claimed 10 lives. The flood has devastated the lives of many and they are left without homes, food, drinking water and dry wearable clothes.

Flood situation worsens in north-east Malaysia

Credits: Time.com

Flood destruction in Kelantan

Photo credits: The Star Online

Our hearts and prayers go out to all victims of the flood and we hope that you guys can help us aid those in need by donating to MERCY Malaysia Flood Relief Fund.

instagtram

MERCY Malaysia is running a donation drive to raise funds for the flood victims. Please visit MERCY Malaysia Facebook page for more details on how you can donate and contribute in this life-saving effort.

Here are the other charities that you can donate to as well where they accept monetary and non-monetary donations: https://www.malaysiakini.com/news/284682

They have mentioned the steps to take when donating as well.

Your effort in helping the flood victims would greatly be appreciated by many and by donating any amount, you are able to save the lives of those who are in need. All donations, monetary or items will be passed on to the victims soonest. Everyone, let’s help out our fellow Malaysians in need. We thank you all for your generosity because every single donation goes a long way!

Jack Saw
Nuffnang Community Team

“The Baker’s Wife: Prince’s and Castles… Why would you run away?

Cinderella: It’s not quite what I expected”

-          INTO THE WOODS (2015) 

Ever wanted to watch your favourite childhood Disney characters mashed into one movie where they cross paths and meet each other?

And to add to that, you get to watch them played by real life actors!

Join us at the #NNPremiereScreening of  the Golden Globe Nominated movie, #IntoTheWoods before the official release date on the 15th of January 2015. Read on to find out how to secure a pair of passes.

ITW_1SHT_ALLCHAR_PAYOFF_6C

 Synopsis

 INTO THE WOODS

“Into the Woods” is a modern twist on the beloved Brothers Grimm fairy tales, intertwining the plots of a few choice stories and exploring the consequences of the characters’ wishes and quests.

INTO THE WOODS

INTO THE WOODS

This humorous and heartfelt musical follows the classic tales of Cinderella (Anna Kendrick), Little Red Riding Hood (Lilla Crawford), Jack and the Beanstalk (Daniel Huttlestone), and Rapunzel (MacKenzie Mauzy)—all tied together by an original story involving a baker and his wife (James Corden & Emily Blunt), their wish to begin a family and their interaction with the witch (Meryl Streep) who has put a curse on them.

INTO THE WOODS

Thanks to Walt Disney Studios Malaysia, Nuffnang will be giving away 25 pairs of exclusive passes. The details are as follows:

Date: 13th January 2015 (Tuesday)

Time: 9.20pm

Venue: GSC 1 Utama

Here’s what you have to do:

  1. Answer the question below:

“Who is your most favourite Disney character and why?”

(answer in no more than 50 words)

        2. Leave your answer in the comment section below.

        3. Remember to include your blog URL in your comment!

The submission deadline is by 12PM, 5th January 2015 (Monday).

Let’s have a very Disney adventure in Into The Woods!

But wait, the fun doesn’t stop here. We want to know what you think of the movie so write us a review and stand a chance to win a pair VIP Passes to our next #NNPremiereScreening of your choice. Tweet us at @NuffnangMY and link us your blog post together with the hashtag #IntoTheWoods

Terms and Conditions

1. This contest is open to all Nuffnangers only.
2. Your Blog URL must be included in your comment.
3. Screening tickets/passes are NOT to be given away as prizes.
4. RSVP is a must when you’ve received our invitation. Failure to do so will result in invites being passed on those in the waiting list.
5. These Terms & Conditions are subject to changes at any time without prior notice.

Samantha Tew
Nuffnang Community Team

NN-Repsonse-Banner-Sq-v21Nuffnang supports the blogging community in creating original content and engaging readers.

As the blogosphere is a largely unregulated ecosystem, there are numerous interpretations of a code of ethics and best practices.

There have been some discussions recently about these interpretations.

With a blogging community that spans 7 countries and over a million publishers, I believe we have a part to play too.

That part we have played everyday since inception. It is evident in the daily actions of our staff, and every communique we have sent out.

This, for the benefit of the wider public is how we operate.

1. Nuffnang encourages all our bloggers to declare if their post was sponsored

Nuffnang was the first in the industry more than five years ago to recommend heavily to our bloggers to mention ‘advertorial’ or ‘sponsored content’ in their posts.

  • We enforce this as best as we can to our bloggers as well as our clients. Our client servicing personnel are trained to educate brands on the potential negative impact on their brands when consumers find out that they have been misled by a review masked as an ad.
  • Our advertising operations staff, who communicate and deliver assignments to bloggers, do so through our automated admin system that states Nuffnang’s stance before they accept an assignment.
  • Finally, Talent Managers that manage the bloggers’ schedules host review sessions with our bloggers twice a year to ensure that our plans, decisions, ethos and processes are in-line with our bloggers.

This has been a position we have maintained throughout the years.

2. Nuffnang updates and presents blogger traffic through our built-in analytics tool

Every blogger that signs up with Nuffnang is required to put a Nuffnang ad unit code on their blog. This allows us to serve ads and more importantly, track their statistics in real-time.

Bloggers are able to login to their Nuffnang dashboard to receive assignments or analyse their traffic.

At the proposal stage, we share blogger profiles that reflect, based on past trends, a snapshot of the bloggers’ statistics. These profiles are updated every quarter. When the campaign is ongoing or has ended, Nuffnang then prepares a report that reflect the true statistics of the blog during the campaign period.

For further transparency, some of our partner agencies have exclusive access to real-time data that mirrors information that the bloggers see on their Nuffnang dashboards, on a platform we call “Nuffnang Insights.”

Example of how Nuffnang Insights look like when our partner agencies click on the blogger’s profile. The “Blog Traffic” portion is real-time and is the same data as reflected on the blogger’s dashboard. Note: Certain information have been masked to protect the blogger’s confidential information

 

Example of how a blogger sees his/her stats when he/she logs in the Nuffnang dashboard

3. Nuffnang pays our bloggers through an automated process

Upon successful delivery of their engagements, our bloggers are credited with their payments into their Nuffnang accounts. After which, they can choose to cash out if they have a minimum of $100 in their accounts.

When a blogger cashes out, it takes a minimum of two months wait time for bloggers exclusive to us, and up to four months for bloggers non-exclusive to us. The dates of crediting are automated from the moment they accept the assignment and bloggers are shown the dates for payment before they accept.

The average time taken for our clients to make payment us ranges from 90 to 160 days, but we pay out to our bloggers regardless if the client has made full payment.

What this means, is that for a blogger engaged by Nuffnang, payments that are delayed, if any, are most likely due to external factors like longer waiting times in cheque processing and postal delivery, not internal factors.

Nuffnang and its associate companies maintain a healthy cash in bank balance that is more than sufficient to pay out bloggers whose payments are due.

Example of screenshot of dates for cashouts

 4. Nuffnang does not exercise editorial control of our bloggers in any of their organic posts

Nuffnang recognises that a blogger’s authenticity is the very foundation of their influence. Their organic posts are what breathes life into their blog.

It is for this purpose that we NEVER exercise editorial control of our blogger’s organic posts.

They are the ones who conceptualise an article, write it, and eventually make the decision to post it.

They are the ones ultimately liable for their actions and words, not Nuffnang, therefore you might expect that they will resist any attempts to anyway.

I hope this post clarifies our internal position on this matter.

I recognise it is Christmas Eve and most people are busy doing last minute shopping and heading off for family dinners. I would like to take this opportunity to wish one and all a very Merry Xmas and Happy New Year in advance.

Ming Shen, Cheo
CEO

Denise Lee
Nuffnang Community Team

“Bryan Mills: There are things I have done in my life and I was always ready to face the consequences to protect my family.”

-          TAK3N (2015)

How does it feel when your past comes back to haunt you or worse… haunt your family?

Catch Bryan Mills as he tries to protect his daughter from his past enemies and find his wife’s murderer.

Join us at the #NNPremiereScreening of #Taken3 to see Bryan puts his spec-ops skills to use to protect those he loves.

TAK3N_1Sht CampB_8 January

Synopsis:

Liam Neeson returns as ex-covert operative Bryan Mills, whose reconciliation with his ex-wife is tragically cut short when she is brutally murdered.

DM-03656

Consumed with rage, and framed for the crime, he goes on the run to evade the relentless pursuit of the CIA, FBI and the police.

DM-00111

For one last time, Mills must use his “particular set of skills,” to track down the real killers, exact his unique brand of justice, and protect the only thing that matters to him now – his daughter.

_ARP7405.JPG

Thanks to 20th Century Fox, Nuffnang will be giving away 49 pairs of exclusive passes! The details are as follows:

Date: 6th January 2015 (Tuesday)

Time: 9.15PM

Venue: GSC Quill City Mall

 

Here’s what you have to do:

  1. Answer the question below:

“What would you do to protect your family?”

(answer in no more than 50 words)

       2.  Leave your answer in the comment section below.

       3.      Remember to include your blog URL in your comment!

The submission deadline is by 30th of December, 12PM.

Watch the trailer if you want to see Liam Neeson in action as a former Spec-Ops Operative.

But wait, the fun doesn’t stop here. We want to know what you think of the movie after watching it, so write us a review and stand a chance to win a pair VIP Passes to our next #NNPremiereScreening of your choice. Tweet us at @NuffnangMY and link us your blog post together with the hashtag #Taken3

Terms and Conditions

1. This contest is open to all Nuffnangers only.
2. Your Blog URL must be included in your comment.
3. Screening tickets/passes are NOT to be given away as prizes.
4. RSVP is a must when you’ve received our invitation. Failure to do so will result in invites being passed on those in the waiting list.
5. These Terms & Conditions are subject to changes at any time without prior notice.

Samantha Tew
Nuffnang Community Team

Hello Nuffnangers! Have we got some juicy news for you but first, are you a meat lover? :D

If you answered yes to our question, then you will know that TGI Fridays (TGIF) serves the best meat internationally. Well, we have good news for you meat lovers. TGI Fridays is giving away six (6) cash vouchers worth RM300 each to our Nuffnangers who can take the best picture of their meat-y platter!

Want to know how to score yourself RM300 worth of TGI Fridays meat, keep reading for more details.

 Fridays crusted ribs option A R1

So, here’s what you need to do:

  1. Follow and tag @Nuffnang on Instagram.
  2. Post a picture of your favorite meat platter on Instagram.
  3. In your caption, describe the meat dish you shared and tell us why we should treat you to a feast in TGIFridays.
  4. Hashtag #TGIFMY, #NuffnangXTGIF and tag @Nuffnang in your caption.
  5. Don’t forget to fill up this FORM to confirm your participation.

Example:

TGIF Insta sample Jack

This Instagram contest will run for two (2) weeks where three (3) winners will be chosen each week.

Week 1

Contest Period: 15th December 2014 (Monday) – 21st December 2014 (Sunday)

Winner announcement: XXXX on Nuffnang’s Instagram account

Total 3 winners will be selected from week 1

 

Week 2

Contest Period: 22nd December 2014 (Monday) – 28th December 2014 (Sunday)

Winner announcement: XXXX on Nuffnang’s Instagram account

Total 3 winners will be selected from week 2

TGIF Meat plate

Instagram contest Terms & Conditions:

  1. This contest is only open to Nuffnang Glitterati members only.
  2. Nuffnangers Instagram profile must be set to public for tracing purposes.
  3. Instagram posts must be recent posts (within the contest week; 15th December 2014 until 29th December 2014), should not be extracted online and has to be original.
  4. Multiple entries will be accepted but duplicates will be disqualified.
  5. Plagiarized submissions will be disqualified.
  6. Each winner is entitled to one (1) cash voucher.
  7. Judges’ decisions are final and organizer reserves the right to alter contest mechanics without prior notice.

 

Are you ready for a meat feast? What are you waiting for? Join the contest TODAY!

 

Jack Saw
Nuffnang Community Team

Instagram @Nuffnang

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