It’s been almost 4 years since Nuffnang has started and in that time we’ve helped our community collectively earn millions of RM from their blogs. It’s a constant challenge for us at Nuffnang, always looking for new ways to bring more rewards to our community. This year we’ve decided to roll out an additional system to our current banner ad network.
Many of you probably know that there are two types of ad campaigns that run on Nuffnang for the past two years, which are the Cost per Click (CPC) ads and Metered Cost per Impression (mCPM) ads. The main difference between them is that for CPC ads, you get paid when genuine clicks are generated from ads on your blog, while for mCPM ads, you’re paid according to the unique impressions advertisers purchase from your blog who’ll be able to see the ad. You can actually read more about these ad types on our FAQ page, or write in to our helpdesk to find out more!
Not everyone has a constant stream of ads running all the time so we’ve been experimenting with methods in which to further optimize the ad space from your blogs and increase earnings. After consulting some of our loyal Nuffnangers, we’ve decided to roll out our first Cost Per Action (CPA) ads. With CPA ads, you get rewarded whenever there’s a specified action desired by the advertiser e.g. a product being purchased or, a registration form being submitted as a result from clicking on the ad from your blog etc. The amount earned will range from the transaction involved. The more difficult it is to do the transaction the more you earn. For example, if users who click on a banner are meant to just fill up a form, a blogger can earn say RM1 to RM20 per sign up (depending on the advertiser). However if it’s something more challenging, say if something of high value is bought then the amount rewarded can be even over RM50 being rewarded per transaction.
Please note that mCPM or “buffered earnings” (as some Nuffnangers refer to it as) will always take priority over CPC or CPA ads. Should your blog be selected by an advertiser for an mCPM ad, it will override the CPC and CPA. The CPC and CPA ads will only come on if there are no other ads running.
If you don’t want to have any CPA ads on your blog however, feel free to turn the option off using the Blog Manager tab on your dashboard. We’ll be watching over the new CPA model as time goes by and tweaking it over time to ensure it turns out to be an effective new stream of income.
And that’s all there is to CPA ads :) Thank you, Nuffnangers, for your everlasting support!
If you have any questions, feel free to write in to us via our helpdesk.