This week alone, there are 20 different campaigns running concurrently on the Nuffnang network involving thousands of blogs. That being said, some bloggers tend to get repeated ads week after week and some receive ads in a lower frequency in spite of the network ad revenue growth for the past year being 90% month after month.
The truth is many factors affect a blog’s selection in being delivered a Cost-Per-Unique Visitor ad, among many is the ad placement on the blog and whether a blog is Glitterati or not.
However, another very very important factor that advertisers look at is often the historical click-through ratio that a blogger gets for a previously run campaign on his/her blog. The more clicks and the higher the CTR that a blogger gets, the more likely that a future advertiser will choose to run a campaign on the individual blog.
The lower the clicks and the lower the CTR of an individual blog in previous campaigns, the less likely an advertiser will want to place an ad on the individual blog.That being said, prior to today, such information was not being made public and many bloggers were in the dark about how their ads perform. Hence, today we are launching a Click-Rating system that will rate how well or how badly a blog has performed in terms of CTR in the previous ad campaigns.
The click-rating ranges from 1 to 5 levels. 5 being the best, and 1 being the lowest. Each week the Click-rating will be updated based on the campaign that ran in the previous week. If there was no campaign in the previous week then there will be no change in the Click-Rating of a blog.
We hope this new system will provide bloggers with more information on the performance of their ad spaces on their blogs.